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<h1>The Sounds of Capitalism</h1>
<h2>Advertising, Music, and the Conquest of Culture</h2><p><br></p>
<img src="http://press.uchicago.edu/dms/ucp/books/jacket/978/02/26/79/9780226791159.jpeg" alt="The Sounds of Capitalism" title="The Sounds of Capitalism" width="150"><br clear="all"><br><br>Timothy D. Taylor<br>
<br>368 pages
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24 halftones, 5 tables
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6 x 9
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© 2012
<br><br>From the early days of radio through the rise of television after World
War II to the present, music has been used more and more often to sell
goods and establish brand identities. And since at least the 1920s,
songs originally written for commercials have become popular songs, and
songs written for a popular audience have become irrevocably associated
with specific brands and products. Today, musicians move flexibly
between the music and advertising worlds, while the line between
commercial messages and popular music has become increasingly blurred. <br><br><i>The Sounds of Capitalism</i> is the untold story of this infectious part of our musical culture. Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like <i>The Clicquot Club Eskimos</i>
to the rise of the jingle, the postwar rise in consumerism and the more
complete fusion of popular music and consumption in the 1980s and
after. <br><br>Taylor contends that today there is no longer a
meaningful distinction to be made between music in advertising and
advertising music. To make his case, he draws on rare archival
materials, the extensive trade press, and hours of interviews with
musicians ranging from Barry Manilow to unknown but unforgettable jingle
singers. <i>The Sounds of Capitalism</i> is the first book to truly
tell the history of music used in advertising in the United States, and
an original contribution to this little-studied part of our cultural
history.
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<br><a href="http://press.uchicago.edu/ucp/books/book/chicago/S/bo13040584.html">http://press.uchicago.edu/ucp/books/book/chicago/S/bo13040584.html</a><br><br>-- <br><div>carlos palombini<br></div><a href="http://www.researcherid.com/rid/F-7345-2011" target="_blank">www.researcherid.com/rid/F-7345-2011</a><br>
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