In his book <a href="http://press.uchicago.edu/ucp/books/book/chicago/S/bo13040584.html">The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture</a>,
Timothy D. Taylor uncovers the veiled history of music used in
advertising in the United States. Beginning with music’s role in early
radio broadcasts, Taylor synthesizes musical characteristics of
particular eras with ever-evolving approaches to making and using music
for the purposes of advertising. From early radio broadcasts of the <a href="http://www.soundsofcapitalism.com/Examples__Chapters_1-3.html">Clicquot Club Eskimos</a> (example 1.2) to <a href="http://www.soundsofcapitalism.com/Examples__Chapters_7-8.html">Run-D.M.C.’s “My Adidas,”</a>
(example 7.3), Taylor provides a detailed account of the story of music
and advertising. The Sounds of Capitalism stands as a landmark as the
first book to tell the story of advertising music. To purchase The
Sounds of Capitalism and hear all accompanying musical examples, click
on the following link: <a href="http://www.soundsofcapitalism.com/">http://www.soundsofcapitalism.com</a><br><br><a href="http://iaspm-us.net/iaspm-us-interview-series-timothy-taylor-the-sounds-of-capitalism/">http://iaspm-us.net/iaspm-us-interview-series-timothy-taylor-the-sounds-of-capitalism/</a><br>
<br><div><div>carlos palombini<br></div><a href="http://www.researcherid.com/rid/F-7345-2011" target="_blank">ufmg.academia.edu/CarlosPalombini</a><br><div></div><div></div><div></div><div></div><div></div></div>
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