[ANPPOM-Lista] How to Not be Boring on Academic Social Media

Seg Fev 29 19:04:37 BRT 2016

Muito bom!

Obrigada por compartilhar professor Carlos.

Abraços,
Camila

2016-02-26 13:35 GMT-03:00 Carlos Palombini <cpalombini em gmail.com>:

> How to Not be Boring on Academic Social Media
> February 26, 2016
> <http://sasconfidential.com/2016/02/26/how-to-not-be-boring-on-academic-social-media/>
> / SAS Confidential <http://sasconfidential.com/author/sasconfidential/>
>
> *Author: @TheLitCritGuy <https://twitter.com/TheLitCritGuy>*
> *Original: TheLitCritGuy.com
> <http://thelitcritguy.com/2016/02/24/social-media-and-academics/>*
>
> For many academics it may seem that the rise of social media is yet
> another means of potential procrastination. Yet increasingly, certain
> academics have turned to social media not just as a way of accessing
> entertainment or as a tool for networking but as a means of engaging
> audiences in a brand new way.
>
> Perhaps the most famous and well-known is @NeinQuarterly, an anonymous
> account that blends aphorisms, jokes and an expert level knowledge of
> German literature and culture to produce a fascinating and hugely popular
> account. Started by a former professor of German literature,
> @NeinQuarterly’s unique aphoristic and satirical style now appears in print
> in German and Dutch newspapers and last year saw the publication of *Nein:
> A Manifesto, *a book collecting his finest material that’s been published
> in multiple languages. On YouTube there is aside from John and Hank Green’s
> famous ‘Crash Course,’ PhilosophyTube, an account started from nothing just
> a few years ago that now has around 60,000 subscribers following their
> videos on Masters level philosophy.
>
> Personally, my own anonymous account started for far less career-minded
> reasons. Having finished my Master’s degree and with a twitter account that
> I didn’t really use, I decided to dedicate it to talking about the thinkers
> and ideas that had intrigued me during Masters study and provoked me into
> applying for a PhD. I decided to cover literary theorists and critics who
> had been only briefly touched upon during my undergraduate degree. However,
> after starting the account I was convinced it would be largely ignored yet
> after tweeting to a few more widely followed accounts it picked up a
> surprising number of engaged and highly curious followers. Almost
> immediately, issues such as a posting schedule, what to talk about, and
> even the limits of my own knowledge became something that had to be dealt
> with. With a vocal and supportive group of followers I was forced to honest
> about my own limitations, my own inexperience, and allow myself to discover
> the liberating freedom of telling followers that I don’t know; that I would
> love to know more about something (something almost unthinkable in the high
> pressure environment of PhD research). The pressures of normal life meant
> that often the account became deeply personal as well as something academic
> and this seemed to only further the connection between me and the great
> groups of people who followed the account.
>
> On top of this, anonymity comes with certain benefits that using social
> media with a name and a face doesn’t carry. From behind the “persona” of
> TheLitCritGuy my opinions don’t need to be run against what my institution
> or its managers might deem to be acceptable. Anonymity also allows the
> freedom for a kind of character to emerge. Behind anonymity, anger at the
> conditions of higher education for ECRs and students can be expressed more
> forcefully, and I also get to mash up jokes with theory without worrying
> colleagues will take me less seriously.
>
> For academics who wish to take to social media and use it in a way beyond
> networking or sharing cat videos there is no sure fire way of doing things,
> but in the course of my own experiment there are a few things that I’ve
> found to have worked.
>
> *Firstly, have a distinctive voice*. Anonymous accounts do not
> necessarily have a name or a face, but they depend upon having a
> distinctive perspective to offer. From Twitter the pseudonymous accounts
> @EthicistForHire and @CrankyEthicist from the name alone, immediately
> offers potential followers an insight into their account and what they are
> like.
>
> *Secondly, have a purpose.* One of the most successful anonymous accounts
> in #AcademicTwitter, @AcademicsSay posts collections of jokes that connect
> really strongly with academics – jokes about coffee, about being overworked
> and the ever present catchphrase that ‘you should be writing.’ These highly
> sharable posts always keep the account highly focused and with a clear
> sense of purpose allowing it to grow to being followed by hundreds of
> thousands of people.
>
> *Thirdly, find your audience. *Rather than just post into the void, the
> best academic accounts use the tools of social media to find an interested
> audience. Most notably, there are hashtags like #twitterstorians, where
> historians post and organise their thoughts, allowing an audience who want
> to engage with historians to find them. I always try and organise my own
> posting under #TheoryTime, allowing followers to keep up with what I’m
> talking about and catch up on topics they may have missed.
>
> *Fourth, expand.* Whilst my own twitter account was successful, I quickly
> encountered the limitations of the form. I decided to expand my account
> into a research blog, as well as using the platform I built on twitter to
> write on new websites, bringing @TheLitCritGuy to a much wider audience.
>
> *Finally, connect.* Whilst people follow an account or watch a YouTube
> channel to gain knowledge, using social media allows for academia to become
> more personally relatable – rather than a hierarchy of a teacher with
> students, twitter becomes a space of conversation and mutual education.
> Whilst I try and keep the important details of my life private from my
> account, a few personal details, personal opinions, and replies to
> followers makes the account more vibrant, more interesting and much more
> fun for those following.
>
> It is this that makes anonymous accounts so effective too – outside of the
> structures, rules and roles of university networking, the anonymous account
> can become a place where academic researchers get to connect directly with
> an audience. Impact becomes something more than just a metric as people get
> to connect with academics beyond the realm of university organised public
> engagement events. Furthermore, this use of social media allows the public
> to see what life as an academic can be like, in all of its good and bad
> points.
>
> Behind the anonymity of a nameless, faceless account I’ve shared some of
> the struggles of being an early career researcher, news about the state of
> the wider UK HE environment and the sheer joy of teaching as well as
> sharing and talking about my own research and intellectual passions. Whilst
> anonymous accounts bring a certain degree of freedom, there is the pressing
> awareness that my account won’t necessarily benefit my career within the
> university system. However, as more academics take to social media, using
> anonymous accounts allows for a new kind of creative, flexible academic to
> emerge, more closely linked with the public rather than embedded within the
> ivory towers of the university system.
>
> I’ve received countless tweets, Facebook messages, and emails from people
> across the world, who, through various pressures felt they couldn’t pursue
> their own passion for literature and theory – needing a job, or dealing
> with their children they feel like they’ve missed out on a swathe of
> knowledge and it’s a genuine privilege to answer the questions and learn
> from them. Whether it be emailing economists about Foucault or letting a
> nursing student know more about phenomenology using social media has shown
> me that beyond the limits of the university classroom, people are curious
> and searching for new ways to be engaged and to learn. Social media can
> change how we teach and spread knowledge beyond the limits of the
> university and through anonymity academics might well find the freedom to
> connect with the public like never before.
>
> http://sasconfidential.com/2016/02/26/how-to-not-be-boring-on-academic-social-media/
>
> --
> carlos palombini, ph.d. (dunelm)
> professor de musicologia ufmg
> professor colaborador ppgm-unirio
> www.proibidao.org
> ufmg.academia.edu/CarlosPalombini <http://goo.gl/KMV98I>
> www.researchgate.net/profile/Carlos_Palombini2
> scholar.google.com.br/citations?user=YLmXN7AAAAAJ
>
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