[ANPPOM-Lista] livro sobre columbia records no nyt

Carlos Palombini cpalombini em gmail.com
Ter Out 30 17:23:16 BRST 2012


For Columbia Records, This Is How History Sounds By BEN
SISARIO<http://topics.nytimes.com/top/reference/timestopics/people/s/ben_sisario/index.html>
Published:
October 30, 2012
http://www.nytimes.com/2012/10/31/books/360-sound-celebrates-columbia-records-125th-anniversary.html

In the recorded-music business, most of the recent headline numbers haven’t
been good. Sales are down, layoffs are up. Don’t even ask how many people
downloaded the latest Katy Perry album illegally.
 Enlarge This Image
   Jim Marshall Photography

Janis Joplin in 1969.  More Photos
»<http://www.nytimes.com/slideshow/2012/10/31/arts/music/20121031-columbia.html>
  Multimedia
   Slide Show
<http://www.nytimes.com/slideshow/2012/10/31/arts/music/20121031-columbia.html?ref=books>
 Touring Columbia’s Roster of
Stars<http://www.nytimes.com/slideshow/2012/10/31/arts/music/20121031-columbia.html?ref=books>

But for a project by Columbia Records in celebration of its own big number
— 125 years in business — the label decided to take the high road by
focusing on the broad historical influence of the company and its artists,
including Bob Dylan, Barbra Streisand, Johnny Cash, Leonard Bernstein,
Billie Holiday and Al Jolson, to name just a few of its giants.

The centerpiece is “360 Sound: The Columbia Records Story,” a book by the
Princeton historian Sean Wilentz, which will be published this week by
Chronicle Books. A related exhibition at the Grammy Museum in Los Angeles
opens on Nov. 7.

Mr. Wilentz, whose books include “The Rise of American Democracy: Jefferson
to Lincoln”<http://www.nytimes.com/2005/11/13/books/review/13wood.html?pagewanted=all>and
“Bob
Dylan in America,”
<http://www.nytimes.com/2010/09/10/books/10book.html>met with Columbia
executives two years ago, after first being approached by
Mr. Dylan’s manager, Jeff Rosen. They wanted a serious assessment by
someone outside the industry, at a relatively modest length of 30,000
words.

“They wanted a historian to tell the story of Columbia in the context of
American social and cultural history,” Mr. Wilentz said recently. His
condition was complete editorial control, which he said was honored.

Rob Stringer, the label’s chairman, said that after meeting with Mr.
Wilentz, he was not worried what kind of book would result. “He was
reverential to the label,” Mr. Stringer said.

Thirty thousand words came and went. Published at more than 300 pages — and
around 90,000 words — “360 Sound” is just long enough to pass breezily
through nearly every important chapter of Columbia’s history, while leaving
plenty of room for hundreds of delicious archival photos; Mr. Wilentz
describes it as “the most erudite coffee table book.” (Perhaps he could
have written even a little more: there are no fewer than 15 pictures of Mr.
Dylan and 13 of Bruce Springsteen.)

The deluxe version of the book also includes “Legends and Legacy,” a flash
drive and accompanying book by the critic Dave Marsh with his selection of
263 tracks from Columbia and its affiliated labels, from John Philip
Sousa’s “Washington Post March” (1895) to Adele’s “Rolling in the Deep”
(2011).

In “360 Sound” — the title was taken from a Columbia slogan in the 1960s —
Mr. Wilentz relishes telling the stories of some of Columbia’s signature
artists and the visionary executives behind them. The best known of these
is John Hammond, whose run as a talent scout lasted half a century and
helped bring the label Holiday, Bessie Smith, Benny Goodman, Mr. Dylan,
Aretha Franklin, Mr. Springsteen and, in the 1980s, the blues guitarist
Stevie Ray Vaughan.

“I listened to a lot of music doing this,” Mr. Wilentz said in a lunch
interview on the Upper West Side, after ordering a sandwich that he
neglected over most of an hour. “I don’t get to listen to a lot of music
when I write about Andrew Jackson,” he added, and appended a footnote,
“Well, ‘The Battle of New Orleans,’ maybe.”

Columbia’s history is entangled with that of the larger music industry, and
some of the most engaging parts of the book trace the early development of
the business. (For sticklers, the Columbia Phonograph Company was founded
in 1889 but dates itself from a predecessor, the American Graphophone
Company, which started two years earlier. Columbia is now part of Sony
Music Entertainment.)

While some of the artists from the early 20th century are unfamiliar — Bert
Williams <http://www.youtube.com/watch?v=CI8e2_Ymo9Q>? George Washington
Johnson <http://www.youtube.com/watch?v=_kXxqJ7pY6g>? — the emerging
industry’s technological and legal crises are strikingly similar to the
situation in our own time, with patent wars, endless litigation and a
struggle between labels and radio networks, the tech start-ups of the era.

Columbia was at the center of several important technological developments,
like the long-playing 33 1/3 record, which it introduced in 1948. The LP
heritage helped lure at least one marquee act. Marty Erlichman, Ms.
Streisand’s longtime manager, told Mr. Wilentz that in 1962 she got a
better offer from Capitol Records but went with Columbia, partly because of
its attachment to the format.

“They weren’t as dogmatic about having a hit single,” Mr. Erlichman is
quoted as saying. “They were an album company.”

Perhaps inadvertently, “360 Sound” also documents some of the less
fortunate peculiarities of the music industry. In reprinting a famous
photograph of the Byrds walking down Avenue of the Americas in the
mid-1960s, for example, the book’s editors used a doctored version that
removed the band members’ cigarettes. A spokeswoman for Columbia’s
125th-anniversary project said the shot could have been retouched for any
reason over the years and that it was chosen unwittingly, with no intention
of censorship.

For Mr. Wilentz — who said he was not involved in photo selection — a
bigger issue was how a historian should handle an industry that these days
seems to be in constant tumult. “I have to admit that I wondered, am I
writing a book or am I writing an obituary?” he said.

Columbia is currently at a business high point, with a market share of 8.6
percent, more than any other label. It owes much of that success to Adele’s
album “21,” which Columbia releases in the United States through a deal
with Adele’s label, the British independent
XL<http://mediadecoder.blogs.nytimes.com/2012/10/15/adele-leads-record-label-to-67-million-profit/>.


Keeping in mind Columbia’s many near-death experiences over its 125 years,
and the industry’s history of struggles over technology, Mr. Wilentz said
he was reluctant to write Columbia into the grave.

“The recording industry was supposed to have died any number of times,” he
said. “It was supposed to die with radio, it was supposed to die with the
jukebox, and it never dies. They reason is that they manage to adapt, in
technology and in business. I was not willing to write them off
completely.”

If Columbia had not been having a good run on the charts lately, though, he
might never have had to make the choice.

“We thought that we had enough positive coming out that it would not be a
grisly ending,” Mr. Stringer said.

“If we had no record in the charts,” he added, “I’m not sure we would have
commissioned it.”
  --
carlos palombini
www.researcherid.com/rid/F-7345-2011
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