[ANPPOM-Lista] Timothy D. Taylor | The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture | UCP

[Carlos Palombini]

The Sounds of Capitalism Advertising, Music, and the Conquest of Culture


[image: The Sounds of Capitalism]


Timothy D. Taylor

368 pages | 24 halftones, 5 tables | 6 x 9 | © 2012

>From the early days of radio through the rise of television after World War
II to the present, music has been used more and more often to sell goods
and establish brand identities. And since at least the 1920s, songs
originally written for commercials have become popular songs, and songs
written for a popular audience have become irrevocably associated with
specific brands and products. Today, musicians move flexibly between the
music and advertising worlds, while the line between commercial messages
and popular music has become increasingly blurred.

*The Sounds of Capitalism* is the untold story of this infectious part of
our musical culture. Here, Timothy D. Taylor tracks the use of music in
American advertising for nearly a century, from variety shows like *The
Clicquot Club Eskimos* to the rise of the jingle, the postwar rise in
consumerism and the more complete fusion of popular music and consumption
in the 1980s and after.

Taylor contends that today there is no longer a meaningful distinction to
be made between music in advertising and advertising music. To make his
case, he draws on rare archival materials, the extensive trade press, and
hours of interviews with musicians ranging from Barry Manilow to unknown
but unforgettable jingle singers. *The Sounds of Capitalism* is the first
book to truly tell the history of music used in advertising in the United
States, and an original contribution to this little-studied part of our
cultural history.

http://press.uchicago.edu/ucp/books/book/chicago/S/bo13040584.html

-- 
carlos palombini
www.researcherid.com/rid/F-7345-2011
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