[ANPPOM-Lista] entrevista com timothy taylor: os sons do capitalismo

[Carlos Palombini]

In his book The Sounds of Capitalism: Advertising, Music, and the Conquest
of Culture<http://press.uchicago.edu/ucp/books/book/chicago/S/bo13040584.html>,
Timothy D. Taylor uncovers the veiled history of music used in advertising
in the United States. Beginning with music’s role in early radio
broadcasts, Taylor synthesizes musical characteristics of particular eras
with ever-evolving approaches to making and using music for the purposes of
advertising. From early radio broadcasts of the Clicquot Club
Eskimos<http://www.soundsofcapitalism.com/Examples__Chapters_1-3.html>(example
1.2) to Run-D.M.C.’s
“My Adidas,” <http://www.soundsofcapitalism.com/Examples__Chapters_7-8.html>(example
7.3), Taylor provides a detailed account of the story of music and
advertising. The Sounds of Capitalism stands as a landmark as the first
book to tell the story of advertising music. To purchase The Sounds of
Capitalism and hear all accompanying musical examples, click on the
following link: http://www.soundsofcapitalism.com

http://iaspm-us.net/iaspm-us-interview-series-timothy-taylor-the-sounds-of-capitalism/

carlos palombini
ufmg.academia.edu/CarlosPalombini<http://www.researcherid.com/rid/F-7345-2011>
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